INTRODUCING EARTHCOLORS®, FROM NATURE TO FASHION

EarthColors® is Archroma’s patented new method of creating warm shades from nature.

These high performance dyes are synthesized from non-edible agricultural or herbal industries waste such as leaves or nutshells. Thanks to smart technologies, EarthColors® dyes are fully traceable – from natural waste material to the store. Currently exclusive to brand owners only.

* Range of dyes is transformed using up to 100% of raw materials from natural waste


CREATING SUSTAINABLE SOLUTIONS

Archroma is committed to developing innovative products and processes that are safer for the consumer and for the environment. We strongly believe, based on our extensive experience in textile processing, that sustainability can generate innovation, performance and can even lead to cost reductions for our customers. For this reason, our clear ambition is to offer our customers the best possible product solution package for them in each textile segments.

Innovation is a core competence of Archroma, which ensures that our products and services meet future demands, foster future technologies and contribute to a more sustainable textile industry.

As a global leader in color and specialty chemicals, together with our trusted heritage, our new product solution packages and innovations, we aim to be a reliable partner for textile mills as well as major retailers and brands for the whole textile chain – from the first idea to the final garment.


RE-INVENTING DYESTUFF, WHERE NATURE MEETS TECHNOLOGY

With the boom of the petrol-based chemical industry at the turn of the 20th Century, synthetic dyestuffs of higher performance and bigger volumes started to be commercialized around the world.

EarthColors® is Archroma’s patented new method of synthesizing dyes to produce warm shades from nature.

Archroma’s EarthColors® technology creates fully traceable biosynthetic dyes derived from natural waste products of the agriculture and herbal industries; leaving the edible part still available for food consumption.


CREATING A NEW, COLORFUL LIFE FOR AGRICULTURAL & HERBAL WASTE

EarthColors® are available in a range of seven dyes that are made from waste left over by the agricultural and herbal industry, covering a palette of natural shades for cellulosic based fibres such as cotton, viscose, linen, bamboo, kapok, etc.

Diresul® Earth-Oak
manufactured using 100% of ALMOND SHELLS from the food industry
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Diresul® Earth-Maple
manufactured using 100% of ROSE MARY waste from the herbal industry
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Diresul® Earth-Cotton
manufactured using 100% of COTTON PLANT residues from the cotton industry
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Diresul® Earth-Sand
manufactured using 90% of BITTER ORANGE residues from the herbal industry
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Diresul® Earth-Clay
manufactured using 90% of BEET residues from the food industry
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Diresul® Earth-Forest
manufactured using 90% of SAW PALMETTO residues from the herbal industry
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Diresul® Earth-Stone
manufactured using 70% of SAW PALMETTO residues from the herbal industry
Learn more



PROTECTING THE PLANET AND ITS PEOPLE

With EarthColors® we are able to produce cleanly, closing the loop, and respecting the environment

The EarthColors® technology helps to reduce the negative impact on water footprint, and preserve human wellness, natural resources and climate change compared to conventional synthetic dyes*. Moreover, the fact that waste is up-cycled from other industries contributes to a circular economy.

Using natural waste based raw materials has no negative impact in any other steps of the dye manufacturing, such as water and energy consumption or waste generation. During the synthetization of EarthColors®, 100% of the natural raw material is transformed to a new dyestuff, guaranteeing full waste management into own production.

*Based on internal LCA comparative screening

Biomass based and resource saving icons

EMBRACING TRACEABILITY, FROM NATURE TO FASHION

Archroma’s dyes, manufactured using patented EarthColors® technology, are fully traceable – from natural waste material to the store.

Archroma is providing brand owners with the possibility to offer traceability for EarthColors®; tracking from the origin of the raw material and progress of the specific EarthColors® batch along the supply chain. Traceability information is available on smart hangtags which are attached to each item of clothing.

Watch our EarthColors® video to see how it works:
 


AWARDED TECHNOLOGY, CERTIFIED ENVIRONMENTAL BENEFITS

EarthColors® was honored with the prestigious Outdoor Gold Industry Award 2017 for Sustainable Innovations category

Discover why

EarthColors® dyestuffs are bluesign® and GOTS approved products.

bluesign® certified iconGOTS certified icon


EARTHCOLORS® CLUB

PATAGONIA

The outdoor apparel brand Patagonia recently released its Clean Color Collection, a new capsule collection dyed with natural ingredients that uses, among others, the Sustainable EarthColors® technology.

Find out more

PETER ENGLAND

India’s largest Menswear brand, Peter England has recently released its Earth ‘Chinos’ Collection.

Driven by authenticity as their key value, Peter England is the first brand in the world to launch this collection with smart NFC traceability, allowing the consumers to access information about the making and the makers of their clothes.

Find out more

KATHMANDU

The outdoor brand Kathmandu has set a unique challenge by creating their most sustainable hoodie ever with EarthColors® technology. Creating a garment worthy enough to wear, transforming an ordinary hoodie into a ground-breaking garment.

Find out more

G-STAR RAW

The denim brand G-Star RAW has launched its G-Star Elwood jeans collection with 2 designs colored using Earthcolors® technology.

Combining sustainable fiber, sustainable dyes, iconic style and a perfect fit they have mapped out a new way of thinking about denim.

Find out more

CALIDA

The lingerie & nightwear brand Calida has launched his new pajama’s collection dyed with EarthColors® technology. Creating a chic yet laid-back lounge look pajamas with sustainable production.

Find out more

TERNUA

The outdoor brand Ternua, has partnered with Archroma, and its EarthColors® patented technology, to create Nutcycle, a capsule collection of recycled t-shirts and sweatshirts, collecting, recycling and upcycling agricultural waste from the Basque region in Spain after food consumption. This collection reuses waste and applies it to garments, avoiding the use of artificial dyes. It will be launched next February 2019.

Find out more


FREQUENTLY ASKED QUESTIONS

Are Diresul® EarthColors® dyes suitable for all fibers?

At present, they are available for cellulosic fibers such as cotton, viscose, linen, bamboo, kapok, etc. Our experts in R&D are continuously working in order to make EarthColors® available for other fibers.

How is EarthColors® technology commercialized?

EarthColors® is currently exclusive to brand owners only. EarthColors® dyestuffs are only supplied to approved textile mills, supporting the efforts of the brand owners towards transparency and traceability.

What’s the applicability for Diresul® EarthColors® dyes?

Archroma’s dyes, manufactured using patented EarthColors® technology, can be applied by dyeing technologies well established within the textile industry. EarthColors® dyes are suitable for yarn and woven continuous dye equipment, as well as garment dyeing facilities at close atmospheric conditions.

What’s the performance level of the Diresul® EarthColors® dyes?

Archroma’s dyes, manufactured using patented EarthColors® technology, have good affinity for cellulosic fibers and during dyeing process they are directly linked to the fiber by covalent bolds. Therefore, EarthColors® dyes equal the fixation rate, fastness and overall performance of Archroma’s existing range of sulfur dyes made from conventional petroleum based raw materials.

Where are Diresul® EarthColors® dyes currently produced?

Archroma uses its dyes facilities nearby Barcelona with state-of-the-art manufacturing equipment specially adapted to produce Archroma’s dyes produced using patented EarthColors® technology. Raw materials are mainly sourced within less than 500 km from the production site.

Are Diresul® EarthColors® dyes REACH registered?

Archroma’s dyes, manufactured using patented EarthColors® technology, are exempt of REACH regulation because both raw material and final product are not considered harmful for human health neither environment.

Is any Brand already using EarthColors® at Scale?

Since the launch of EarthColors® in 2014, there has been a growing interest within a variety of market segments such as active-wear, outdoor, denim, casual, underwear, home textile, etc. Furthermore, major brands from the USA, Europe, Asia and Australasia have already launched collections based on EarthColors®.

 


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® Trademark of Archroma registered in many countries

Diresul® Earth-Oak

  • 100% raw material comes from almond-shells residues
  • Supplier is “Unio cooperativa agrícola” in Catalonia, Spain
  • Primary use of almonds are for food products
  • Color shade:

Learn more about the supplier

Diresul® Earth-Maple

  • 100% raw material comes from the remaining residues after the extraction of Rosemary leaves
  • Supplier is “Nutrafur” in the South of Spain
  • Primary use of Rosemary extracts are their utilization as the most important natural preservative for food
  • Color Shade:

Learn more about the supplier

Diresul® Earth-Cotton

  • 100% raw material comes from Cotton plant residues.
  • Supplier is “Cotton inc” from USA
  • Primary use in the cotton industry
  • Color Shade:

Learn more about the supplier

Diresul® Earth-Sand

  • 90% raw material comes from the remaining residues after the extraction of premature grapefruit and bitter orange fruit
  • Supplier is “Nutrafur” in the South of Spain
  • Primary use of these extracts is to obtaining flavonoids which are mainly used in pharma as antioxidants with cardio protective effects
  • Color Shade:

Learn more about the supplier

Diresul® Earth-Clay

  • 90% raw material comes from the residues obtained after the extraction of sugar from Beetroot
  • Supplier is “Area de Guissona” in Catalonia, Spain
  • Primary use of sugar from Beetroot is in food industry
  • Color shade:

Learn more about the supplier

Diresul® Earth-Forest

  • 90% raw material comes from the remaining residues after the extraction of Saw palmetto
  • Supplier is “Euromed” in Catalonia, Spain
  • Primary use of Saw palmetto herbal extracts is in medicinal herbal products and it is used as natural remedy for benign prostatic hyperplasia.
  • Color shade:

Learn more about the supplier

Diresul® Earth-Stone

  • 70% raw material comes from the remaining residues after the extraction of saw palmetto fruits
  • Supplier is “Euromed” in Catalonia, Spain
  • Primary use of Saw palmetto herbal extracts is in medicinal herbal products and it is used as natural remedy for benign prostatic hyperplasia.
  • Color shade:

Learn more about the supplier